Cookie Policy
Last updated: 15th January 2026
This Cookie Policy explains how rapidscale Ltd uses cookies and similar tracking technologies on our website. We use cookies to enhance your browsing experience, analyse website performance, and deliver personalised content and advertisements.
What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.
Cookies can be "persistent" (remaining on your device until deleted or until they expire) or "session" cookies (which are deleted when you close your browser). They can also be "first-party" cookies (set by the website you're visiting) or "third-party" cookies (set by a different website, such as for analytics or advertising purposes).
Why We Use Cookies
We use cookies for several important purposes:
- Essential Website Functionality: To enable core website features and ensure proper operation
- User Experience: To remember your preferences and provide a personalised browsing experience
- Analytics: To understand how visitors use our website and identify areas for improvement
- Marketing: To deliver relevant advertisements and measure the effectiveness of our marketing campaigns
- Security: To protect against fraud and enhance website security
Types of Cookies We Use
We categorise cookies into four main types based on their purpose and functionality:
1. Necessary Cookies
These cookies are essential for the website to function properly. They enable basic features like page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies, and they cannot be disabled.
2. Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve our website's performance and user experience. We primarily use Google Analytics for this purpose.
3. Functional Cookies
These cookies enable enhanced functionality and personalisation features, such as remembering your preferences, language settings, and other customisations. They may be set by us or by third-party providers whose services we have added to our pages.
4. Marketing Cookies
These cookies are used to deliver advertisements more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. We use Google Ads and other advertising platforms that may set these cookies.
Detailed Cookie Information
Below is a detailed list of the specific cookies we use on our website:
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Stores your cookie consent preferences | 1 year | Necessary |
| _ga | Google Analytics - distinguishes unique users | 2 years | Analytics |
| _gid | Google Analytics - distinguishes unique users | 24 hours | Analytics |
| _gcl_au | Google Ads - conversion tracking | 90 days | Marketing |
| _gcl_aw | Google Ads - attribution and conversion tracking | 90 days | Marketing |
| IDE | Google Ads - ad targeting and frequency capping | 1 year | Marketing |
| user_preferences | Stores website preferences and settings | 6 months | Functional |
Third-Party Cookies
Our website may include content or services from third parties, which may set their own cookies. The main third-party services we use include:
Google Analytics
We use Google Analytics to analyse website traffic and user behaviour. Google Analytics uses cookies to collect information about how you use our website, including your IP address, browser type, pages visited, and time spent on pages. This information is used to compile reports and help us improve our website. For more information about Google Analytics cookies, please visit Google's Analytics Cookie Usage page.
Google Ads
We use Google Ads for advertising and remarketing purposes. Google Ads may set cookies to track conversions, deliver personalised advertisements, and measure campaign effectiveness. These cookies help us show you relevant ads based on your interests and previous visits to our website. For more information about Google Ads cookies, please visit Google's Advertising Policies page.
Google Fonts
We use Google Fonts to enhance the typography and design of our website. Google Fonts may set cookies to optimise font loading and delivery. These cookies are primarily functional and help ensure consistent font rendering across different browsers and devices.
Google Consent Mode v2
We implement Google Consent Mode v2, which allows us to respect your cookie preferences whilst still providing basic analytics and advertising functionality. This technology adjusts how Google services behave based on your consent choices:
- If you accept cookies: Full tracking and personalisation features are enabled
- If you reject cookies: Only essential functionality is maintained, with limited data collection
- If you customise settings: Only the categories you've approved will be active
Managing Your Cookie Preferences
You have several options for managing cookies on our website:
Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner that allows you to:
- Accept All: Consent to all cookie categories
- Reject All: Decline all non-essential cookies
- Customise: Choose specific cookie categories to allow or block
Browser Settings
You can also control cookies through your browser settings. Most browsers allow you to:
- View and delete cookies
- Block cookies from specific websites
- Block third-party cookies
- Clear all cookies when you close the browser
- Set preferences for specific websites
Please note that disabling certain cookies may affect the functionality and performance of our website. Essential cookies cannot be disabled as they are necessary for basic website operation.
Third-Party Opt-Out
For third-party cookies, you can opt out directly with the service providers:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Google Ads: Google Ads Settings
- Industry Opt-out: Your Online Choices
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date at the top of this page.
We recommend that you review this Cookie Policy periodically to stay informed about how we use cookies and related technologies.
Contact Information
If you have any questions about this Cookie Policy or our use of cookies, please contact us:
Email: privacy@rapidscale.top
Phone: +353 511 773 709
Address: rapidscale Ltd, Shop Street 40, Waterford, X89 3813, Ireland
For more information about our data protection practices, please refer to our Privacy Policy.